The strategy lays out steps toward optimising energy, smarter transport and recreational areas. Emirates invested over AU$ 125 million into this project to ensure the conservation of the unique bio-diversity of this valley and has since planted over 175,000 native trees and shrubs across the site. Importantly, students are asked to evaluate if the airlines' strategy will be sustainable as Emirates faces technical and political challenges to expand and must compete with numerous new players . Moving its cockpit crew entirely to electronic flight bags which saves weight from the traditional flight bags, and also helps its pilots perform flight management tasks more easily and efficiently with less paper. The scale of the airlines operations means that even a small change can make a big positive impact with low carbon footprint. Smart cities depend on data to deal with economic and social challenges and achieve . We prioritise the use of ground power and pre-conditioned air where it is available so that the aircrafts auxiliary power unit a small jet turbine located at the rear of the aircraft can be switched off. some airlines are doing this through reducing weight on the aircraft. In 2009 Emirates opened the Emirates One & Only Wolgan Valley, a conservation-based resort which occupies one per cent of a 2,800 hectare nature reserve in the Greater Blue Mountains World Heritage Area. 1. Emirates has been headquartered at a multi-million dollar facility situated in Dubai, which handles a strength of 105,000 employees at an increased rate of 11% from the previous year of its operation. Branding and sponsorship 4. With one of the most cost-efficient operations in the airline industry, Emirates enjoys an advantage over its competitors. Employing technology in modern urbanization is the cornerstone of future sustainable urban development. Global Base2: Given its global base and high number of transit passengers, connections at Emirates Dubai hub were essential for running its network effectively. The rich population between the pacific is out of the emirates reach. Emirates Airlines is an integral part of "The Emirates Group", which comprises more than Aging Fleet3: Emirates has been amazing in providing world class services, and most of the credit goes to the young fleet size, which are equipped with modern technologies. Power BI monday.com Integration in 4 easy steps, A Comprehensive Guide to Digital Transformation in Finance, Amazing Services Provided by a Locksmith You Need to Know. Undertaken in a given period of time on the one hand by each component of the system and also on the other hand by each component. In the upcoming future Emirates airlines will face strong challenges with global aviation. Copyright 2023 by Ictsd. These two installations are expected to produce savings of up to 3.8 million kilogrammes of carbon dioxide emissions annually. Emirates has a modern and fuel-efficient fleet with an average age of 6.5 years. Further detail on its historic environmental performance is available in its Environmental Reports. Weather: Dubai benefited from relatively good weather; aside from occasional fog and the general heat, airport operations remained relatively free of the rain and snow storms that often caused delays in European and American airspaces. Our Economy Class blankets on long-haul flights are made from 100% recycled plastic bottles. Once airborne, our flight crew take advantage of opportunities to save fuel and emissions where practicable and supported by air traffic control. why? Most of the Asian and Australian population traveling to Americas find it easier to travel via Singapore Airlines which has a lower travel time, such as Sydney to California; Others traveling from developing regions of china find it convenient to fly to European regions with Turkish airlines. The invasion of Etihad Airways, the national airline of the UAE, is an in house competitor for Emirates. what is behind their success given an industry where profitable firms are scarce? The UAE government supported Emirates entry into new markets by negotiating bilateral aviation agreements with foreign states whose markets Emirates wished to enter. The Emirates Group vision is to become a leading global corporation in the traveling field, so it expands its businesses into every part of travel and tourism (The Emirates Group 2016). During the past year, the airline has invested $22 million in new technology for in-flight connectivity, which is now 70 percent wireless. Power BI monday.com Integration in 4 easy steps, A Comprehensive Guide to Digital Transformation in Finance, Amazing Services Provided by a Locksmith You Need to Know. Over one-third of the planets seven billion citizens lived within a four-hour flight of Dubai, and over two-thirds lived within an eight-hour flight. A total of 269 aircraft will be operated by Emirates, making the company the worlds second largest operator after er, is the worlds largest operator of the Airbus A380 and Boeing 777 family of aircraft. This has so far saved 95 million bottles from landfill. The Dubai government further facilitated incoming tourist flows by eliminating the majority of visa requirements and launching marketing campaigns. To increase the range of the aircrafts, Emirates approached Boeing and Airbus and pushed the two airline manufacturers to develop ultra-long-range, wide-body aircraft that were better suited to Dubais longer routes13. Emirates spends billions of US dollars on fuel each year, so naturally we are monitoring the development of biofuel technology with great interest. Recent initiatives include the use of data analytics and in the near future of machine learning (ML) and artificial intelligence (AI) to better forecast potable water uplift in each flight. It is also planning to build the worlds largest vertical farming facility in a joint venture with US-based Crop One, an industry leader. As yet, the airline has not released details of this, saying only The airline continues to explore partnership opportunities in the few destinations on its network where SAF is being made available, and is reviewing longer-term prospects for technologies such as power-to-liquid fuels.. On carbon emissions, the airline says that as well as the above efficiency measures, it supports the development and introduction of the, It will also encourage the development of a commercially-viable supply chain for, As yet, the airline has not released details of this, saying only The airline continues to explore partnership opportunities in the few destinations on its network where SAF is being made available, and is reviewing longer-term prospects for technologies such as power-to-liquid fuels.. The Positioning1: The location is a strategic one A well-oiled hub centred in a major catchment area. Introducingfuel-efficient practices while the aircraft is on the ground, such as: the use of ground power units instead of the aircraft Auxiliary Power Unit (APU), and switching one or two engines off while taxiing in after landing. To better understanding the dynamics of the airline industry where Emirates is a part, a Porter's Five Forces analysis performed. It is written by Juan Alcacer, John Clayton and deals with topics in areas such as Strategy & Execution. Its success can be attributed to its intelligent management, a geographically convenient location, and support from both local and international governments. Dubais abundant sunshine helps to power our state-of-the-art Engine Maintenance Centre, where we installed a one megawatt array of solar photovoltaic panels. The connectivity option made Emirates push to reach many destinations as possible. Emirates uses an innovative foam wash technique for cleaning aircraft engines that helps us saves about 200 tonnes of carbon dioxide emissions per year across our fleet. Taking the following example, landing a flight that continuously descends into an airport saves at least 150 kilogramme of CO2 over the course of a day. The purpose of this research is to know, how Emirates as a company in aviation came into business and to determine various strategies used by Emirates to gain competitive advantage over . But, when it comes to the pacific travels, they have no existence. Emirates Engineering ensures that our aircraft are performing at their optimum level at all times. Twice a day, once from 12 a.m.2 a.m. and again from 6 a.m. 8 a.m., a spike of passengers deplaned from points west for a two-hour window to connect to their east-bound flights. In its first years, 70 Arabian Oryx were re-introduced and 6,000 indigenous trees and shrubs planted. Strategic Alliances with Manufacturer: Existing plane models with Emirates in the end of 20th century, could only fly distances of up to 14 hours, due to which they were not able to connect to the key potential markets such as Los Angeles or Sao Paulo. In one project, they acquired a set of seats from a retiring Airbus A340-500 and modified them to fit two emergency evacuation cabin simulators and two cabin service training simulators. The case . operates 158 destinations in 85 countries, making it the worlds largest airline. In 2000, however, the carrier briefly considered joining . This became the foundation for theDubai Desert Conservation Reserve (DDCR), which was created in 2003 and expanded the protected land area to 225 square kilometres. Helping & empowering business owners for over 15 years, helping them to understand how to protect own interests, build bridges to amplify joint ventures, adapting new business practices and solutions. Moreover as we in the Airline industry, where the threat from substitutes, other competit View the full answer The case emphasizes how Emirates capitalized on its location-a small city-state strategically located to reach of the world population in a flight of less than eight hours-to build a fast-growing and profitable hub-based business model. As part of our effort to save gas emissions, our fleet is being reduced while maintaining a lighter profile and using new air traffic control software. Cutting down on unnecessary weight carried helps us to save fuel. International benchmarks illustrate that even todays aviation system does not fulfil current demand. Well-maintained aircraft contribute to efficient flight operations too. An airline that has really made an effort to put its best foot forward as the greener carrier, Virgin Atlantic, has won accolades recently in order to become an environmentally friendly airline. Emirates airline has been sustainable because of the measures taken by the company regarding Eco-Efficiency and environment practices reveals that they have sustainable approach in the business. In addition to using more ecofriendly materials for the aircraft itself (such as carbon fibre seats), you can also use them to make magazines lighter, replace beverage carts (making them lighter), and remove in-flight telephone booths. All parts of the company were affected by redundancy, resulting in a 31 percent reduction in employees. Dubais government had worked hard to build up the citys tourism base and establish it as a travel and logistics hub high-profile projects, along with close coordination with the hospitality industry. Using these blankets both prevents the plastic bottles ending up in landfill, and saves energy and emissions in the manufacturing process compared with using new plastic materials. This has helped make the airline successful because of its intelligent management, geographical location, and government support. Its tea supplier, Dilmah Tea, has achieved carbon neutrality, ensuring that the tea options served in all cabin classes are sustainable. The Emirates hub strategy has kept them ahead of competitors, as the they are located in a prime position to serve Europe, Oceania, Asia, and Africa. Connectivity: Dubais small size was not seen as a deterrent by the Emirates. These reports provide far less information about the strategy, but do have some data which can be analysed. Fuel use can be reduced by four percent by adding wingtip devices to aircrafts. Emirates Engineering ensures that our aircraft are performing at their optimum level at all times. Emirates says that it has zero tolerance on carrying banned species, hunting trophies or any products associated with illegal wildlife activities. Its ground handling colleagues are trained in IATAs Live Animal Regulations and its own internal policies on carrying wildlife, with frontline employees trained to recognise and report suspicious cargo. Customer Service: In an industry characterized by decreased service amenities and increased discomfort to improve bottom lines, part of Emirates appeal to many passengers was its emphasis on a premium service experience. Dubai Desert Conservation Please click here for more information. Each blanket is made from 28 bottles, which have been chipped, spun into yarn, and woven into the soft, warm and sustainable blankets. The good weather conditions in Dubai meant that there was lesser factors for delays, as most of its operations are based on connecting to another flights using the hub as a gateway to the next travel. Emirates has committed to environmentally-responsible operations through the Emirates Groups Environmental Policy, which is communicated internally and externally to staff, customers and all stakeholders. Local government support 3. This air traffic increase will be also aided by the next door airline Etihad, being in almost the same region. We look forward to the development of biofuels that are technically safe, cost competitive, and truly sustainable, with a viable supply chain in place from feedstock to the aircraft. Read the stories behind our sustainable products on board. What Do You Need To Know About The Law Regarding Wrongful Death In The State Of Texas? Why is Emirates Airline able to deliver solid growth and solid financial performance for years? Aviation is one of the most important contributors to global economic and social development particularly in the developing world. 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